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Experience Germany’s Thriving Industries through Global Business Immersion Programs

Europe’s strongest economic and industrial power

Zalando Berlin2

Germany’s Unique perspective on universal themes

Germany is renowned for its business landscape, filled with unbeatable opportunities and continuous innovation. From undergraduates to executives, Germany is rising to become a hub for business education. Regarding education travel programs, Germany offers a dynamic environment to explore and learn more about the country’s thriving business industry. In this blog post, we’ll dive into what makes Germany unique regarding industry and business and what industries are more prominent in the country’s main cities. If you’re a business professor looking for a creative and sustainable destination, keep reading.


Germany’s dual vocational training system  is admired globally for its effectiveness in creating a skilled and adaptable workforce. Implemented through a combination of in-company and cross-company programs along with vocational school education efforts equips Germany’s workforce a wide range of valuable skills. 
This is another “Made in Germany” successful export. Countries worldwide are turning to the German model as a proven strategy to combat youth unemployment. The concept of vocational training “made in Germany” has become a success, with Germany already collaborating with over 100 interested nations.

Germany Destination Highlight 1
Bayer Pharma headquarters in Berlin4


Germany’s business industry is intricately woven into its culture, and everything from the cars we drive to the technology surrounding us is a testament to German innovation. The country is home to some of the world’s largest and most successful companies, such as Volkswagen, Bayer, Deutsche Bank, and Siemens. Consequently, Germany has one of the most sophisticated and powerful economies globally, making it an incredible destination for business education travel programs.


One of the most prominent industries in Germany is the automotive industry. 

Some of the world’s largest car manufacturers, including Volkswagen, BMW, and Mercedes Benz, have headquarters and production plants in Germany. 

Students can visit the Volkswagen factory and the BMW Group plant in Munich to learn more about how the country’s automotive industry contributes to more environmentally friendly production methods and alternate fuel and power sources.

Motor vehicles and parts were Germany’s most important export goods in 2022, generating 244.4 billion euros and accounting for a total share of 15.5 percent of German exports, as in previous years. 

Chemical and Pharmaceutical

Germany is one of the best-known countries in the chemical and pharma industry. For centuries, German companies have been known for their innovative approaches to chemical and pharmaceutical manufacturing, producing high-quality goods that are in demand worldwide. 

Some of the main players in this space include:

  • Bayer: Bayer is one of the largest and most diversified companies in the pharmaceutical industry. The company primarily focuses on research, development, and marketing of pharmaceutical products.
  • Merk: Merck is focused on developing innovative solutions in healthcare, life science, and performance materials. In the pharmaceutical sector, the company has developed many innovative products, including the Parkinson’s drug, Glentinamer.


Germany’s electrical industry is a vital part of the country’s economy. It is responsible for the production and development of electrical equipment, machinery, and systems used in various industries, including automotive, energy, and telecommunications.

A few key players, including Siemens, Bosch, and ABB dominate the German electrical industry. These companies are recognized globally for their extensive product lines, advanced technology, and trusted reputation. Siemens is the most significant player in the industry and is involved in producing power generation equipment, automation technology, and industrial software. Bosch focuses on the development of automotive parts, power tools, and home appliances, while ABB specializes in power grids, electrification products, and industrial automation.

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There’s a good reason why there’s so much innovation happening! Germany invests heavily in research and development (R&D). The country has a robust R&D infrastructure, with leading universities, research institutions, and private companies collaborating to drive innovation. This investment in R&D helps Germany stay at the forefront of technological advancements.
Additionally, Germany benefits from a supportive business environment and strong government policies. The government provides funding and incentives for innovation projects, and there is a focus on promoting entrepreneurship and supporting startups. This supportive ecosystem encourages innovation and allows new ideas to thrive.


As the global climate debate continues, the German government advocates for advancing the social market economy towards a social-ecological market economy. Sustainable action in the German industry is of utmost importance in this transition. Companies are increasingly adopting green technologies and alternative energy sources to reduce their carbon footprint and enhance their environmental sustainability.
Germany has been at the forefront of expanding renewable energies worldwide. In just 20 years, the share of renewable energy in Germany has skyrocketed from three to over 40 percent.


Apart from gaining an appreciation for Germany’s varied industries, students can experience Germany’s unique culture when traveling on their global business immersion program. Germany is renowned for its architecture, museums, and rich history. Every city has something that makes it special.




Berlin has been one of the top European destinations for travelers and business professionals. This bustling, cosmopolitan city combines historic charm with modern vibes, making it a unique and exciting place to explore. At the same time, Berlin’s thriving business scene has propelled its economic growth and made it a hub for innovation and sustainability. 

Berlin’s thriving startup scene has put the city on the map as an entrepreneurial hub. With an emphasis on sustainability and innovation, companies in Berlin have been able to thrive and make a positive impact on society. One such company is Zalando, an online fashion retailer headquartered in the city. Zalando’s success exemplifies the city’s approach to sustainability – the company has committed to going carbon-neutral by 2025.

Another major contributor to Berlin’s business appeal is the presence of many global corporations’ headquarters in the city. For example, Siemens, the multinational engineering company, has its headquarters in Berlin. As one of Germany’s largest corporations, Siemens has significantly contributed to the city’s economy. Additionally, companies such as Volkswagen Group, Allianz, and Deutsche Telekom also have a significant presence in Berlin, making it an attractive destination for international business students.


A 3-hour train ride from Berlin, Hamburg is the second-largest city in Germany and one of Europe’s most important port cities.
Hamburg’s unique position in Northern Europe has made it a center of trade and commerce. The city has established itself as a hub for innovation and sustainability, with several high-profile companies setting up headquarters here. Airbus, has its main production facility in Hamburg, producing A320 airplanes. Additionally, numerous renewable energy companies, such as Nordex and Senvion, have set up shop in Hamburg, making it an excellent city for business professors to showcase renewable energy and sustainability best practices.



Munich, the heart and soul of Bavaria, is a city that holds the perfect balance of fun, culture, history, and business. For those looking for a good mix in their travel program to Germany for both business and leisure, Munich is a go-to city. The city offers numerous attractions, including a world-famous Oktoberfest, rich cultural heritage, and high-end businesses.

Munich is known for being the business capital of Germany, with numerous multinational companies and corporations headquartered here. Munich is home to world-renowned brands like BMW, Siemens, and Allianz.

Munich stands out from the rest of Germany due to its unique culture. Bavarian culture, with its food, music, and clothing, permeates the city, giving it a unique atmosphere. 


Frankfurt is a bustling city in the heart of Germany, a global financial hub, and home to some of the largest banks and financial institutions in Europe. The finance industry in Frankfurt is yet another vital sector of Germany’s economy and world-renowned for its global leadership. The city is home to the European Central Bank, Deutsche Bundesbank, Frankfurt Stock Exchange, and several other European financial institutions. It is for this reason that Frankfurt is often called “Mainhattan.” The city is well-connected, offering excellent transportation links to other major cities in Germany and across Europe. The airport is only 12 kilometers from the city center and is one of the busiest airports in the world, with the record for most international direct flight routes worldwide.



Dusseldorf is home to some of the most significant companies in Germany, including telecommunications, pharmaceutical, and financial services industries. Some major corporations based in Dusseldorf include E.ON, Henkel, and Metro AG. The city’s economic power lies in its location at the heart of Germany, making it well-connected to other major cities across Europe. Students can learn about the city’s economic strength and expertise by visiting the modern business district of MedienHafen, where they can explore a hub for innovation and creativity in media and communication services. Additionally, the city has several world-renowned scientific research centers, making it an ideal destination for students interested in R&D-based industries.
One of the unique characteristics of Dusseldorf is the diversity of industries. The city is not only a hub for technology but also has a strong presence in the fashion, art, and hospitality industries. Dusseldorf has the third-largest Japanese community in Europe, after London and Paris, so there is a significant influence of Japanese culture in the city’s art scene, including the Japanese Garden and workshops and Nightview Gallery.


A short train ride away from Dusseldorf, is Cologne, making it easy to combine these 2 cities during your program. What makes Cologne an attractive destination is its diverse business landscape. As one of the oldest commercial centers in Europe, Cologne has a long and rich history when it comes to business and industry.
Cologne is also known for its unique architecture, a mix of old and new styles. The city has a rich cultural heritage, which includes Roman architecture, medieval churches, and modern designs. The Cologne Cathedral is one of the city’s most famous landmarks and is a UNESCO World Heritage site.


Germany offers a conducive environment for global business immersion programs, with its thriving and competitive business landscape, sophisticated economy, and unique culture. Understanding the diverse industries that makeup Germany’s economy is essential for business students interested in learning more about innovation and sustainable practices. A travel program to Germany will undoubtedly expand your knowledge and provide a unique learning experience for your students.